How Well Is Your Articles Marketing Campaign Going?Recently, I decided to ascertain just how much of what I was writing online – to aid my marketing efforts – was getting read and/or syndicated on other websites. Basically, whenever I find evidence that my work has been syndicated elsewhere, I actually consider THAT a more reliable indication of just how well I am doing compared to when I see how many times each of my articles has been viewed. In my opinion, the number of views (“No. Of Views”) recorded per article probably indicates the effectiveness of the article title, more than it does the actual impression each visitor had of the full article’s content. In other words, I believe it is possible that some articles get “viewed” more often than others, NOT because their contents are more beneficial, but because their titles are better crafted than others of the same “age” as them.I always try to imagine what went through the mind of the person who chose to syndicate my article(s) on his/her website. For the most part, I expect that s/he actually took time to read each one to the point that s/he felt it would be useful content to syndicate in order to attract visitors = “traffic”. I also prefer syndication of my articles, because I know that a person might click on an article title that looks interesting (thereby increasing the “No Of Views”), in a bid to read the full write-up, only to leave (click-away) after reading one or two paragraphs, because s/he found it did not seem to offer the information s/he had expected. In this case, the number of views for the article would have increased, but not much in terms of qualitative marketing exposure for the author would have been achieved.Take another perspective. The number of views for a relatively new article when compared with an older or earlier published one, tends not to give an entirely accurate picture of how each article is doing relative to the other. Consider this example. An article published 100 days ago, when checked this afternoon is shown to have been viewed 100 times while one published 30 days ago is shown to have already been viewed 90 times at about the same time. If you looked at the “No. Of Views”, without taking into consideration how long each article has been available for viewing, you would get the impression that the former was doing better, i.e. getting more reader interest than the latter. In fact, a closer look at those numbers will reveal the situation is exactly the opposite! (See explanation of why this is so below).Why An Article With A Lower “No. Of Views” May Be Doing BetterYou need to be able to assess all your articles based on the same standard or benchmark. One thing that is common to all articles is that they have a date of publication. Another is the fact that at any point in time, each article’s AGE post publication can be accurately determined by computing the difference between the first day of publication and the current date.It’s fairly simple logic – only it tends not to be immediately obvious. Rather than use the “total views” recorded, we could get additional information by measuring the total views, say, per number of days (or weeks? months?) since the article was published. The result would be a value – an index – measured in views per day (or week? month?). In the example introduced in the preceding section, dividing the “No. Of Views” for each article by its “age”(i.e. Days Post Publication), shows that the “younger” article has actually been attracting more reader interest – scoring 3 views per day – since it was published, than the “older one” – which scored 1 view per day on the average. Very often, deriving a weighted average index based on an absolute measure like “total views” gives a more representative and useful/reliable indication of performance.From the above, you can therefore see why I’m saying the ‘No. Of Views” of an article – useful as it is – may sometimes not be adequate to accurately evaluate the true level of readers’ interest in (or value placed on) your articles. Having said that, it currently appears to be the more commonly provided measure of performance by most articles directories. In addition, it appears only a handful of visitors who click to read articles they are interested in, ever take time to “rate” any of them using the easy rating tool provided at the bottom of each article’s page. This could suggest they prefer to download articles they click on, for offline viewing, or that they are often too much in a hurry to take the few seconds required to give this feedback. It was in order to address the shortcomings described above, and make more sense of the “No. Of Views” recorded for my articles, that I developed the RII(TM) spreadsheet analysis.Setting Up A Spreadsheet To Compute The Article Readers’ Interest Index (RII)(TM)For my purposes, what I have done is to build a custom automated spreadsheet application, which computes a weighted average or Cumulative Views Per Day(CVPD) score – what I call the Readers’ Interest Index(RII)(TM) for EACH of my published articles. The RII(TM) analysis helps to measure – more precisely – how well individual articles are doing with respect to “getting” Readers’ Interest.The following steps can be followed to build a simple spreadsheet for deriving the RII(TM) for your individual articles. Note that the format used for dates specified below is month/day/year(i.e. mm/dd/yy).1. Open a blank spreadsheet on your PC.a. In cell A1 type the field/column heading “Date Published”b. In cell B1 enter the heading “Views Download Date”(i.e. the date when the “No. Of Views” recorded for the article was checked on the web page)c. then in cell C1, enter the heading “Days Post Publication”(DPP);d. in cell D1, type “Total Views”e. AND in cell E1, type the heading “Article RII”.2. Enter data for the calculation of the chosen article’s RII(TM) as follows:a. In cell A2, enter the actual publication date for the article being reviewed e.g. 03/15/06 which is 15th March 2006b. In cell B2, enter the date – 9th July 2006 i.e. 07/09/06 – when the actual “Total Views” value(say 120) you wish to use in your calculation was downloaded. This is important because if you downloaded it 2 days ago, and use today’s date in your “Views Download Date” column, it is possible that MORE views would have been recorded since your last download, and so the RII(TM) value you end up computing could be mis-leading. So, as general rule, it is better to use the date on which you actually downloaded the “Total Views” value for the article(s).c. In cell C2 enter a formula “=b2-a2” which basically translates to subtracting the earlier date in cell A2 from the more recent date in cell B2, so as to obtain the approximate number of days that have passed since the article was published. In the case of our example, this comes to about 116 days.d. In cell D2, enter the “Total Views” value (we will use “120 views” as earlier indicated) you downloaded from the webpage for that article on the date you entered as your “Views Download Date”, for use in the computatione. In cell E1, enter the formula “=d2/c2” which translates to dividing the total views for that article as at the date/time you downloaded it by the number of Days(that have passed) Post Publication of the article.The formula output you get should come to about 1.03 Cumulative Views Per Day(CVPD) – and that value is what I call the article’s Readers’ Interest Index(RII)(TM).The above index, in my opinion – especially going by the tests I have so far done with it – provides a more reliable basis for measuring performance, since one would be able to over time accurately establish how each article is doing on its own merit. Also, after doing these computations for your articles, or better still, by doing them for other articles published by different authors(say in your area of writing interest for example), you can actually derive some kind of generic target index to aim toward.Subsequently, whenever you notice an article(s) that meet(s) or exceeds that target index value or cut-off point, you would want to focus on writing more qualitative articles on a similar theme/area, since visitors are likely to be interested in reading them. And for articles titles that you notice tend not to meet the cut-off mark, it could suggest you need to improve how you write your titles/content on the specific subject area, or maybe it would be a sign that you should not be writing on that subject at all ! :-)This Solution Is Very Adaptable, So You Cannot Lose If You Adopt ItEven though I have based the specific solution described in this article on what I do at EzineArticles.com, I can easily adapt the Excel VB application I now use, to match any future changes that may occur at EzineArticles.com – or get it to work with any other articles marketing website/directory, as the need may arise. It would only be a matter of making slight changes to relevant parts of the formulas – and possibly re-building the custom workbook automation data entry interfaces.You can also develop a similar solution for yourself using the spreadsheet application installed on your PC. Engage a spreadsheet solutions developer if necessary, to automate it, so as to save time and effort in using it.Download and test-run a demo version of my Excel VB driven Article RII(TM) Analyser from http://www.excelheaven.spontaneousdevelopment.com (click or copy and past the URL into another instance of your browser – or click the link in the resource box below) to see how I built mine.
Are you tired of your computer acting up and when you go to work on it; the thing always freezes up? Well maybe it is just trying to tell you that it is time to be cleaned. Yes our computers need to be cleaned just like we do. However the only way that it can let you know that it is time; is to begin acting up. This article is going to provide speed up computer – free information that may be able to assist you to know when it is time to clean your computer.Most likely if you are reading this article then you may be experiencing some difficulties with your computer. It is most likely trying to let you know that something is wrong with it. Well before you rush out and purchase a brand new computer you may want to read this article in its entirety. There is no reason that you should run out and spend the money on a new computer without first trying to speed up computer free information provided; that will hopefully assist you.Now when I am talking about cleaning your computer; I am not talking about taking a wash cloth and cleaning the outer parts of it like the keyboard or the screen. Yes it may be time for you to clean those parts as well; however I am talking about cleaning the registry part of the computer. What is the computer registry?The registry is a database that stores settings and options for the 32 bit versions of Microsoft Windows which include the 95, 98, ME and NT/2000 versions. This registry contains all the information and settings for the hardware, software, users and preferences of the PC. Whenever you make changes to your computer or control panel, or if you install any kind of software; the regristry stores all the new information.It basically is the backbone to your computer and if you have noticed that your computer is slowing down it is time to learn how to speed up computer easily and safely. Most people do not know what to do when they notice their computer slowing down; so they begin searching online for all kinds of free ways to fix a slow computer. However I highly recommend that you do not use a free registry cleaner as they may harm your computer.The great thing about your registry is that it will let you know when it needs to be cleaned. Your computer will begin to slow down and you may even notice that you are receiving a lot of error messages. Most likely if you begin receiving the messages; it means that your registry is infected and it is time to clean it up. There is nothing to be worried about and everyone has to clean there computer once in a while.There are all kinds of registry cleaners available; however when choosing which one to go with; make sure that they provide good tech support to be able to answer some of your questions that may arise.If you found this article on “speed up computer free – Information provided” helpful;” visit our site below. We provide one of the best registries that will walk you through the entire process and will get your computer back on track.
Are you in the market for the best discount flat screen computer monitors, but have no idea where to look? Then this article is for you. There are tons of places that offer you discount flat screen computer monitors at a fraction of the price that you would pay in a regular retail outlet. These places offer the public a chance to enjoy all the benefits that a flat screen monitor can bring. While many of these outlets offer these monitors because of overstocks, there are other outlets that offer these monitors due to the fact that they are scratch and dent.Scratch and Dent Does Not Mean Bad QualityWhen we hear the words scratch and dent in referring to discount flat screen computer monitors, we often think that they are labeled as such because these are not worth selling to the public. Many times scratch and dent simply means just what it says; that there is an imperfection that keeps the monitor from being sold as a brand new monitor. There may be a scratch on the case of the monitor, but this scratch does not reflect the quality of the monitor, just the appearance. Many of the manufacturers have outlet stores that they send these discount flat screen computer monitors to. These outlets are usually open to the public and allow a buyer to get a great deal on a monitor that is in great working order except for a cosmetic flaw.Outlet Stores: A Great Place to Get a Computer MonitorEvery day, it appears that there is a new overstock outlet popping up. These outlets are a wonderful place for a shopper to get a great deal on discount flat screen computer monitors without breaking the bank. The way that these outlets work, is that a maker of a monitor will either make too many units, or will discontinue a current model and want to make room to store the replacement version in its warehouses. When this happens, the outlet is sold the monitors at a discount price. Then the savings are passed onto the shopper when these discount flat screen computer monitors are offered to you for a reduced retail price. This allows the consumer to save on the product and not have to compromise on the quality of the monitor. Many people do not utilize the benefits that these overstock sites can offer someone looking for a great monitor.When you are ready to go to make your purchase, be sure that you remember the advice that you got from this article. The information that you have learned will go a long way in helping you to get a good deal on a computer monitor without spending a whole lot of money. These options are great and following these tips will help you to find a great deal on your monitor needs while saving a lot of money. Good luck in your search and enjoy all the benefits that your new flat screen computer monitor has to offer you.
When I first heard of Cloud Computing it was very hard to wrap my mind around the concept. All I could see was clouds. I thought how does this relate to doing anything with computers?In this article I will try to help you understand this real concept so you’ll have an idea of how it works and how you can get involved. The truth is that we are already involved at this very moment and don’t realize it.The first thing that comes to ones mind when they don’t understand something is to ask, what is it? So to help us understand it much easier that’s where we’ll start.What is Cloud Computing?Cloud Computing is the online buzzword for what we all do every day in the online world. The conducting of more and more of our activity in the online world. The result of interacting with software and applications that reside out on a server. Also known as cloud storage.Later on, I will hone this down to your personal computer or device and what you can do with it. Now though, here are some examples of how we do this thing called cloud computing every day without noticing.Do you have an email address? I’m sure you do. Do you have a Gmail or Yahoo, etc. email address where you send and receive email? Then you are cloud computing!These email accounts have their own dedicated servers where everybody accesses their mail from. An example of non-cloud computing would be if you have your own individual hosting account. Where you have your own email server in your own dedicated accounts.Are you into the social scene online? Just about all of us are in one way or the other. Such as Facebook, Twitter, and many others. Then you are cloud computing!Do you share your photos and videos online through YouTube, Picasa, Flikr, etc.?Then you are cloud computing! Where ever you access software or services online where everybody does the same thing then you are said, to be cloud computing.Simplified CloudsNow let me bring this down a little simpler for you as related to your computer. Say for example, you use Microsoft Word on a regular basis. Of course you have a copy of it installed and stored on your hard drive.Today you would not need to have a copy on your hard drive because Microsoft would have a copy stored on their Windows Cloud server already installed and ready to use. You would simply login to your Windows Cloud account and begin to use Word there.You see its very simple to understand really. There are many companies who are moving to this type of computing. Some companies include:
Cloud Hosting CompaniesHow many times within the past year have you seen advertising for Backup companies? Having trouble keeping enough CD’s to backup your important information? No problem. Just get an online backup account at the many companies and backup your info there.As you can see there are many cloud computing companies for you to interact with. It is quickly becoming the way of the future. And lots of them offer free space on their Cloud.I recently did a review on the Apple iPod touch. In fact most of Apple’s mobile computing devices are geared toward cloud computing. In the Fall of this year 2011, Apple will introduce their new iOS5 operating system and with it comes a 5gb free account on their iCloud.The iPad, iPod touch, and their iPhone will all have the capability to interact with Apple’s new Cloud Computing experience. It won’t be long until somebody will probably come up with something called a cloud atlas to see all the companies available to this new experience.The WrapYou now have a very good understanding of something that is perplexing at first knowledge. Don’t let cloud computing confuse you anymore. It’s really very simple once you grasp it in terms of hardware.The computer landscape is increasingly changing, all to make our lives more easier to live….information wise. The question is, will it really?